The Après Ski
Vodka Story
SNOWMASS VILLAGE / 1968Après Ski is French for "after ski,"
… and it marks the shift from downhill, tips-up ski runs, to one too many drinks with friends, both old and new. Après Ski usually gets going when the lifts stop running, and simmers down around dinner time. Many would say it’s as important to ski culture as the joy of skiing itself. A few things remain the same wherever you go: there will be plenty of ski stories, sometimes wild moments, and alcohol-forged friendships.
When Après Ski commences, the social activities begin, which include (but are not limited to) cocktails, laughter, stories, a positive vibe, and, of course, good music. Inspired by a 100-year snowmageddon storm (with skiing) in Austin, Texas, we SET OUT TO create a purely premium handcrafted vodka to encapsulate and celebrate all that is Après Ski.
SNOWMASS VILLAGE / 1968VAIL, CO / 1968We know what you’re thinking…
Snow Skiing in Texas?
YES!
but only in
It’s true…
… there was Snowboarding & skiing in Austin for a FEW DAYS due to a once-in-a-lifetime 100-year snowmageddon. Some of the more adventurous Austinites took full advantage of this UNIQUE opportunity to ski & snowboard for SEVERAL days. The spirit of Après Ski is capturing that unique moment that does not come around often, but when it does, it’s special, pure, and memorable. It’s getting together, community, friendships, and celebrating those special one-of-a-kind moments in life.
